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🤫 Let me tell you how we get all our customers without having to twerk online to get noticed. Spoiler Alert: https://twerkless.com At Hal9, we are builders helping builders build. We don’t help with marketing. But we had to do marketing ourselves to get customers, somehow. We tried everything: Cold calling, GeekWire posts, Product Hunt, Hacker News, Twitter, IG, TikTok, Ads, Events. You get the idea. What worked? LinkedIn. But how? We used LinkedIn to send connection requests and DMs to startup foudners, that worked but was painfully slow. So how do you scale in LinkedIn? Ads? Paid Messages? Sales Navigator? No. You scale LinkedIn with viral content. OK great, but how does one do "viral content"? You don’t. You can’t. But… Quantity has a quality all its own -- Joseph Stalin 🫠 I know, I know. Taking marketing advice from a Soviet dictator doesn’t sound like the best idea. But it works. Here’s how. You can’t control what goes viral (I haven’t figured that out yet). But you can consistently post on LinkedIn. That part we can control. Post daily on LinkedIn. That’s it. Sure, but that’s an hour per day. The drag of writing sucks. Yes, it does. So here’s how we solved it. We scheduled a 15-minute weekly content interview. One person on our team asks simple questions: “What are you working on? What do you want to accomplish?” etc. Then the founder (me) rants about it. That’s it. We then feed the rant into an AI model that turns it into multiple impactful LinkedIn posts. It’s still my voice. My stories. Just the best version of myself. People respond to that. This process has generated almost half a million impressions. So which posts go viral? We don’t know. But they do, and they will. Here’s one post from this process that hit 100K impressions: That’s the whole process: Post daily on LinkedIn while investing only 15 minutes per week. Now you can run this yourself too. Twerkless.com lets you schedule 15-minute reminders and add them to your Google Calendar. Choose to get interviewed by a real person or just by our AI — your choice. After the interview, you get ready-to-post content you can copy-paste and schedule directly in LinkedIn. The first two weeks of content are on us. After that, it’s just $10/week — cheaper than a latte ☕ and a croissant 🥐. I’m a builder and I don’t want to twerk online just to get my vibe-coded products noticed. If you’re like me, go try it: https://twerkless.com Feedback welcome, just hit reply and send it my way. |
Each week we share insights from our founder Javier Luraschi, spotlight real startup stories, and keep you updated on what’s happening at Hal9 and beyond. Looking forward to staying in touch.
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