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Hey Reader, Welcome to Hal9 Weekly — where we share insights from our founder, Javier, on turning AI ideas into real products. Each week, we’ll share practical frameworks, founder stories, and product updates to help you build faster. Javier's Insights:The "High Schooler Test" for AI Ideas Before you build your next AI product, ask yourself one question: Could a high schooler do this task with some training? If they can't, your AI probably can't either—at least not consistently or affordably. Why: AI models today have roughly the cognitive capacity and cost profile of a capable high school student. That's not a limitation of the technology—it's just where we are right now with accessible, affordable models. Examples that PASS the test:
Examples that FAIL the test:
The Reality Check Yes, PhD-level LLMs exist—but they cost 100x more than standard ChatGPT. For most MVPs, that's not viable. How to Apply This Run your AI startup idea through this filter:
The goal isn't to limit your vision—it's to build something that actually works reliably with today's technology and economics. Start simple. Scale smart. Customer Success Story: GreennyFrom Concept to Carbon Credit Demo in Two Weeks Greenny is revolutionizing carbon credit markets by making environmental impact measurement accessible through AI. But as a new startup, they faced a critical challenge: build a working prototype fast enough to impress customers and investors. The Challenge: Create an AI-powered carbon credit computation system that's accurate, transparent, and scalable—all while racing against an aggressive market entry timeline. Hal9 helped Greenny:
The result? Greenny delivered impressive demos that positioned them as innovators in the carbon credit space, securing competitive advantages in both funding and customer acquisition. "Hal9's platform was a game-changer for Greenny. We started showcasing our AI-powered carbon service in just two weeks." — Antonio Anguiano, Founder @ Greenny Let’s TalkGot an AI idea and not sure if it passes the High Schooler Test? Book a free consultation with Javier — he’ll help you validate it before you build, so you don’t lose time chasing the wrong version. Talk soon, —The Hal9 Team
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Each week we share insights from our founder Javier Luraschi, spotlight real startup stories, and keep you updated on what’s happening at Hal9 and beyond. Looking forward to staying in touch.
🤫 Let me tell you how we get all our customers without having to twerk online to get noticed. Spoiler Alert: https://twerkless.com Twerkless: Real Builders Don't Twerk At Hal9, we are builders helping builders build. We don’t help with marketing. But we had to do marketing ourselves to get customers, somehow. We tried everything: Cold calling, GeekWire posts, Product Hunt, Hacker News, Twitter, IG, TikTok, Ads, Events. You get the idea. What worked? LinkedIn. But how? We used LinkedIn to send...
Hi Reader, Welcome to Hal9 Weekly — insights from our founder Javier on turning AI ideas into real products. Javier's Insights: Lovable Is Great. Until It Isn't. We use Lovable at Hal9 all the time for building initial demos. It's genuinely one of the best tools out there for getting from zero to something fast. But there's a conversation founders need to have earlier than most of them do: what happens when you move beyond the prototype? We recently ran a full experiment — built a real...
Hi Reader, Welcome to Hal9 Weekly — insights from our founder Javier on turning AI ideas into real products. Javier's Insights: The Biggest Mistake in AI Marketing Isn't What You Think Most marketers trying to win in the AI era are asking the wrong question. They're asking: How do I optimize harder? The real question is: What am I actually optimizing for? I recently sat down with Apurva Pawashe Luty from Optimly to dig into this — how LLMs actually work, why most AEO (Answer Engine...